Lincoln Calling
Since its inception, Lincoln Calling has been dedicated to championing music, presenting a diverse and eclectic lineup of national, regional, and local performing artists. With a discerning eye for emerging talent across the nation, our annual roster showcases noteworthy artists on the rise.
The festival continues to expand, emphasising the development of a flourishing arts ecosystem, the promotion of arts education initiatives, and the empowerment of future creative leaders.
Lincoln Calling remains steadfast in its commitment to diversity, equity, inclusion and belonging, inviting all to join us in our ongoing quest to cultivate a more vibrant and culturally enriched Lincoln.
Client
Lincoln Calling
Year
2024
This year, Lincoln Calling is celebrating its 20th anniversary. To commemorate this significant milestone, Lincoln Calling aims to rebrand in order to attract new fans to the already well-established music festival. During our initial call, it was emphasised that the festival is all about music "discovery." Their national artists are often emerging talents, recently signed, and might only be recognised by dedicated music enthusiasts across various genres. Therefore, I wanted to highlight that sense of exploration within the rebrand.
The Brief
Colour Palette
Lincoln Calling's pattern is a bold and striking enhancement to the brand's visual identity. This pattern can be utilised to boost brand awareness across a variety of assets, from print materials to social marketing campaigns.
Brand in Action
Lincoln Calling's pattern is a bold and striking enhancement to the brand's visual identity. This pattern can be utilised to boost brand awareness across a variety of assets, from print materials to social marketing campaigns.
